Now anyone can have a 'Ferrari'

Clockwise: Ferrari F150° Italia, Ferrari 458 Italia, Scuderia Ferrari Truck,
Ferrari FXX, Ferrari 250 GT Berlinetta Passo Corto and Ferrari F40

By Jaimes R. C. Sumbilon 

Cars are touted as "toys for the big boys," and it is a great idea if we apply this literally.Both car enthusiasts and Lego collectors will be amazed with the newest gimmick of one of the country's biggest oil companies in collaboration with a world-renowned Lego maker and a well-known luxuries car brand.
Fortunately, the Philippines is one of the first countries in the world to witness the introduction of a range of limited edition, buildable, collectible Ferrari models made from Lego bricks.
"This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for while incorporating the fun and imaginative nature of Lego products. Whether they are fans of Ferrari, motorsports or Lego bricks, we think these toys will prove an exciting reward for our customers," Vanessa Ejercito, Shell fuels brand manager, shared. 

The limited Lego Ferrari Collection includes six Lego models of Ferrari cars that are based on some of the most iconic vehicles in Ferrari's motoring history that associated with racing. 
The Ferrari models that are part of the promotion are the Ferrari F150° Italia, the winning 2011 Formula 1 car that have the options to change the livery to that of either the two of the noted car racers Felipe Massa or Fernando Alonso; Scuderia Ferrari Truck, the familiar transport truck that is a key part of the Ferrari motor racing team and usually the one that carries the Ferrari F1; Ferrari 250 GT Berlinetta Passo Corto, the real legend of the motoring world as one of the most beautiful vehicles ever created and also the first Ferrari road car to use disc brakes; Ferrari F40, one of the most recognizable sports cars of all time; Ferrari FXX, the latest high-performance racing evolution of the Ferrari Enzo and considered as one of the most powerful cars in the world; and, Ferrari 458 Italia, the most iconic car in the current Ferrari range, making it a natural choice to be part of this promotion.

Ferrari F1

Scuderia Ferrari Truck

Ferrari F40

These limited edition Ferrari car models have a pull-back motor capable of performing a minimum of 300 pulls, propelling a 30-gram vehicle a minimum of two meters.
During the launch, everybody was surprised when the Shell unveiled a life-size Ferrari F1 racing car constructed from Lego bricks. According to Ejercito, it took 18 months to build the model that started a mall tour since last week of October. Apart from the Lego model cars, Shell has worked with the Lego Group to design three unique Lego mini figures, which consist of a Ferrari Refueling Engineer, Shell Track Scientist and Ferrari Race Mechanic.
These Lego car models and Lego mini figures are available after refueling with Shell V-Power Nitro+ or Shell FuelSave. For every P1,500 worth of single or accumulated purchase of Shell V-Power Nitro+ Racing, gasoline or diesel, customers get a chance to collect any of the six Lego model Ferrari cars or Lego Mini Figures for only P140 each, while filling up with P1,500 worth of single or accumulated purchase of Shell FuelSave unleaded or diesel gives customers a chance to purchase a model for only P180. 
Meanwhile, the Helix customers get a chance to bring home a free Lego model or Lego mini figures for every purchase of any participating Shell Helix Oil Change Package.

A life-sized Ferrari F1 made from Lego bricks

 Also, the oil company introduced its latest product in the market to enhance the performance level of your vehicle. The Shell V-Power Nitro fuels represent Shell's latest generation of premium performance fuels. They are unique premium gasoline and diesel fuels designed to improve performance and to act instantly in your engine. “We want to continue communicating that the right choice of fuel, like Shell FuelSave Unleaded and Shell FuelSave Diesel, and a few simple changes to driving behaviors can help motorists save fuel, and in doing so, reduce their fuel costs,” Stephanie Cua, marketing delivery manager for Pilipinas Shell, explained. 
The limited edition Ferrari car models will be available until Nov. 30. Even though made from Lego bricks, at least you can afford to buy them.
For more information, visit Pilipinas Shell Web site at www.shell.com.ph. -- Jaimes R. C. Sumbilon

From left: Vanessa Ejercito, fuels brand manager, Shell Philippines; Stephanie Cua, marketing manager, Shell Philippines; Roberto Kanapi, vice president for Communications, Shell Philippines; Anthony Lawrence Yam, vice president for Retail, Shell Philippines; Gino Rodriguez, lubricants category manager, Shell Philippines; and Antonio Nebrida Jr.